Hello, I’m Jennifer Cooper and…

I help people and organizations rewrite their stories when the old one stops fitting.

Because when you’re navigating change you need narrative clarity. Let’s find it.

philosophy:

Your stories and content don’t live in isolation. They’re part of an ecosystem. And when that system is healthy, your message doesn’t just land, it lasts.

My work brings storytelling and strategy together to create systems that:

  • Clarify what you stand for

  • Keep your story consistent across touchpoints

  • Expand your team’s capacity with frameworks that reduce burnout

The result isn’t another campaign. It’s a resilient narrative ecosystem that keeps working long after the launch.

Case Studies

Snapshots

In addition to larger campaigns and multi-platform projects, I’ve contributed to a range of editorial, thought leadership, and brand-building work. These snapshots highlight the breadth of my experience from refining executive voice, to writing for national platforms, to building my own reinvention ecosystem.

Capella Fahoome
Culture Strategist & Storytelling Work

Capella combines the science of well-being with the art of storytelling to help individuals and teams evolve. I supported her by shaping content that aligned with her brand voice — editing, refining, and helping translate complex ideas into writing that speaks with clarity and heart.

PBS Parents
Writing for a National Brand

Contributed a feature article for PBS Parents: Five Tips for Hosting a Writing Club. I adapted expert-backed strategies into warm, approachable guidance for parents and educators.

AlignVent
Reinvention Ecosystem

I designed AlignVent as a living lab to explore how people navigate personal and professional change. The ecosystem includes a 14-Day Reinvention Challenge, a quiz that maps reinvention styles, a cohort-based Accelerator, and digital toolkits.

Services

  • A focused session (90 minutes or half-day) designed for leaders and creatives at a crossroads. Together we untangle your story, cut through the noise, and map the next step forward.

    Deliverable: A written “Integration Map” you can use to guide decisions and communication.

    Best for: Founders, executives, and creatives navigating transition.

  • Most brands have scattered content. I help rebuild it into a living system that keeps your voice clear, consistent, and adaptable.

    Deliverable: Ecosystem Blueprint including brand voice guide, key narratives, and AI-ready templates.

    Best for: Mission-driven companies, nonprofits, and personal brands.

  • An ongoing role where I sit beside leadership to keep story and people aligned during periods of change. Think of it as having a narrative Sherpa in your corner.

    Deliverables: Monthly calls, narrative frameworks, and capacity practices to support your team through growth or transition.

    Best for: Organizations in pivot, rebrand, or expansion phases.

  • A practical guide to working with AI without losing human voice. I teach teams how to use AI as a tool — while keeping story, brand, and resonance intact.

    Deliverable: Tailored AI + Story Playbook with training.

“Jennifer has guided me over a bridge… then over another… and another! I continue to look to her for focus and clarity. She’s been my Sherpa for almost 5 years—reliable, relatable, and a relentless force of nature.”

“What sets Jennifer apart is her intuition about people. She has an uncanny ability to tailor guidance in a way that resonates deeply and moves people forward.”

Let’s Work Together

Every collaboration starts with a story. If you’re ready to explore yours, or you think your organization needs a stronger narrative ecosystem, let’s talk.