Hi. I’m Jennifer Cooper and I’m a Writer & Creative Producer. Welcome to my studio.
For the past 20 years, I’ve had the pleasure of supporting good people doing good work.
How? By helping them tell their story. You see, when you’re incredibly close to an issue you’re passionate about, you can have trouble translating what you’re doing and your impact to the larger world outside.
It’s easy to get swept up in the how, but how isn’t what helps burst through. It’s emotion, not data, that moves people. Good, solid, and robust data and policy-making are important, but until they’re translated into something people can feel, it stays trapped in your bubble.
That’s why I find the human moment inside a policy, campaign, or data and build content around it that stops a scroll, earns a share, and moves people.
What I offer
Social Media Strategy
News-first content that behaves like a scoop rather than a broadcast. Built around the emotions that research shows drive sharing. My expertise may be in finding the emotional core, but it’s backed up by data and science.
Story Production
I find the hook inside your raw material (e.g., interviews, footage, ideas that haven't found their shape yet) and build it into something that lands. First-round approvals are common. But the best are the responses. “I am truly lost for words!! …the quality and story told are all wonderful!”
Video Scripts & Creative Direction
Talking head scripts, reel concepts, explainer videos. I write for real people, not talent. You’ll get direction notes so whoever's on camera knows exactly what they're doing. I’ve been in front of the camera so I understand the nerves and vulnerability. My job is help people look and sound their best. I don’t take that responsibility lightly.
Carousel & Campaign Concepts
Copy built around a single emotional through-line. People swipe or follow to see what happens next.
Campaign Sequencing
Content that builds momentum rather than broadcasting into a void. The right piece, in the right format, at the right moment in the story. It’s an art form.
Who I work with
Mission-driven organizations with something real to say and audiences who need to hear it.
Nonprofits. Advocacy organizations. Civic institutions. Foundations. Organizations working in environmental accountability, social justice, health equity, community development, and civic engagement.
I do my best work with people selling ideas that help people.
Clients include:
The Nature Conservancy · The Global FoodBanking Network · Live Baltimore · Baltimore City Health Department · Baltimore CollegeTown · Annie E. Casey Foundation · PBS · Disney
My Approach
I come from story production which means I think about content the way a journalist thinks about a story and the way a director thinks about a film.
What's the hook? What's the emotional arc? What does the audience feel at the end that they didn't feel at the beginning? Where do they go with that feeling?
Those questions produce work that's strategically sound and creatively alive, meaning it gets talked about.
I've also navigated every major platform shift over the decades. What that gives me is a lot of data that helps inform strong pattern recognition. Meaning: what's trending isn’t necessarily what's lasting. And what's lasting is content driven by emotion, people, and a well-told story.
If this sounds like something your org needs, let’s talk.
